Bringing everyday luxury to the world
About Annoushka
Annoushka aims to bring a strong female voice to the traditional world of fine jewelry. Celebrating more than a decade in business, they create pieces that elegantly adapt to the lives of the increasing number of women buying jewelry for themselves.
The brand’s trademark is a bold combination of playfulness, wearability, and daily glamour, all crafted in 18ct gold and precious stones.
Services
- NBusiness analysis
- NCustom UX & UI design
- NWebsite development & implementation
- NConversion rate optimization
- NTechnical SEO
- NOn-site delivery, support, & training
Commerce Platform
Results
108%increase in mobile revenue
82%increase in transactions
38%increase in conversion
Salesforce Commerce Cloud
Jewelry
UK
The brief
The team at Annoushka felt that their old site was outdated and didn’t reflect their values as a brand. They wanted their online experience to reflect their mission to design creative, fine jewelry for modern women.
Coming to the end of their license with their previous platform, Annoushka decided to assess the landscape to find the best way to harness digital growth. They wanted an offering that would grow with the business and allow them to expand into new regions and offer the latest features.
Luxury ecommerce has the challenge of effectively communicating a brand story and the intricacy of a product in a tangible way. Annoushka wanted to leverage the power of video, mobile, merchandising, and machine learning to better connect with customers, communicating more about the product and the way it’s created. To succeed, it was vital to cut through with great content and superior service.
The solution
Tryzens and Annoushka partnered to perform a comprehensive review of the digital commerce landscape and Annoushka’s key requirements. Keeping in mind that Annoushka has a small team that needs to remain lean while producing a superior offering, the teams selected Salesforce Commerce Cloud as their preferred platform.
Tryzens worked closely with Annoushka on an incremental approach, prioritizing a rapid launch and adding more functionality as the project progressed. All of this enabled a strategic focus on customers and storytelling rather than focusing on day-to-day trade at an operational level.
A significant driver behind the decision was rapid global expansion. The brand expanded from 4 to 7 regions with the launch of their new platform and the architecture Tryzens engineered has become the foundation for a larger global offering. Store staff can now leverage the website as a global storefront with global footfall, providing more opportunity for support and growth.
The solution succeeded in increasing traffic and conversion, with a more SEO-friendly offering, improved load times, richer page design and a greatly improved checkout.
Key integrations
“We wanted an offering that would grow with us and allow us to expand into new regions and offer the latest features. Tryzens were invaluable in helping us to map out and implement our new digital flagship to help us reach our global trading potential.“
Site features
The results
With the right technology stack and strategic approach, Annoushka is now a global brand with presence across multiple regions with localized sites. Global expansion has allowed them to grow awareness and sales across channels, paving the path for them to become a global leader in the luxury jewelry space.
108%
increase in mobile revenue
82%
increase in transactions
38%
increase in conversion
More of our work
